DARRELL STEED / 15 January 2025

How a customer looks at things and why we need to listen

Welcome to Street Smarts, powered by SmartWolf Consulting. I’m your host, Darrell Steed, and today, we’re getting a firsthand look at the car-selling journey from a unique perspective. Joining us is Sarah Molina, a loyal, hardworking individual who recently sold her car through a buying center after navigating the open market—and then watching her family go through the same experience. Sarah will share what that journey was like, why she made the choice she did, and the lessons learned along the way.

As Sarah looks ahead to her next chapter, she’s hoping to find a company that matches her passion and dedication—a company she can truly stand behind. So, let’s dive into her story and explore the ins and outs of selling in today’s market!


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SARAH MOLINA

Project Manager

As a Project Development Manager, she understands the challenges of things moving fast and having to provide great communication. She focuses on getting projects audited and ready for construction. She enjoys spending time with her family and traveling to new places and seeing the culture in those areas. She has a big family and time is important to her. So when she has things to do she wants things to be efficient. As a everyday customer we get the opportunity to hear how they think and look at the auto industry today.

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Driving Real Conversations: Uncovering the True Pulse of Automotive Acquisition, Staff and Customer Experience. A podcast that goes beyond executive talking points,bringing you insights from the streets—where the real action happens in the dealership and used car department.

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