DARRELL STEED / 22 January 2025

Understanding the pyschology to create the right experience

Welcome to Street Smarts, powered by SmartWolf Consulting. I’m your host, Darrell Steed. With over 31 years of hands-on experience in the automotive industry, from leading one of the largest public automotive companies as General Manager to my current role as an EDMS Client Training Manager at Cox Automotive, I bring a commitment to excellence in performance and team leadership. My passion for process implementation and helping others reach their full potential is what drives this podcast. Currently, I’m pursuing a PhD in performance psychology to deepen my expertise and support others in achieving their highest potential. Today, I’m thrilled to have with me Jennifer Jackson-Parvari, a leader in our field known for her expertise and dedication. Together, we’ll explore insights and strategies for peak performance and long-term success in automotive and beyond.


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JENNIFER JACKSON

EDMS Client Training Manager

She is currently a EDMS Client Training Manager for Cox Automotive and former general manager for one of the largest public automotive companies. She has over 31 years of experience in the automotive field and a proven track record of high performance both individually and leading teams. Process implementation and execution is her passion as is helping others achieve their goals. Currently, she is pursuing a PhD in performance psychology to grow my expertise and ability to help others perform at the highest level.

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Driving Real Conversations: Uncovering the True Pulse of Automotive Acquisition, Staff and Customer Experience. A podcast that goes beyond executive talking points, bringing you insights from the streets—where the real action happens in the dealership and used car department.

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