DARRELL STEED / 28 January 2025
No nonsense, no filters, no excuses
Welcome to Street Smarts, powered by SmartWolf Consulting. I’m your host, Darrell Steed, bringing over three decades of automotive industry expertise to today’s conversation. Joining me is Peter Smith, a true disruptor with over 40 years in retail sales. Starting his journey with a car detailing business at just 14, Peter carved a name for himself in the automotive industry, working with luxury brands like BMW, Jaguar, and Mercedes-Benz, while also mastering the high-volume environment with Chrysler and Toyota.
A Senior Sales Strategist and data analysis expert, Peter has turned stagnant operations into top-performing teams, rebuilt sales forces post-COVID, and led groundbreaking sales transformations. With a network of over 26,000 connections, he leverages his influence to drive leads and stay ahead of the latest industry trends. Beyond business, Peter’s contributions extend to the community through charities like KidsFest and SmileZone Foundation.
Today, we dive into Peter's journey, insights, and the strategies that have kept him at the cutting edge of automotive sales. Let’s get started! 🚗💨
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PETER SMITH
Sales Strategist
With over 40 years in retail sales, Peter began his journey at 14 with a car detailing business, paving the way for a distinguished career in the automotive industry. Over the past three decades, he has worked with luxury brands like BMW, Jaguar, Mercedes-Benz, and Volvo, alongside volume leaders like Chrysler and Toyota, mastering both high-end and volume sales environments.
As a Senior Sales Strategist, Peter has tackled industry challenges, including post-COVID recovery, rebuilding teams, and revamping stagnant operations into top-performing sales units. His expertise in data analysis has driven effective marketing strategies, optimizing ROI and lead generation in the competitive automotive market.
A networking specialist, Peter has cultivated a vast social media following of over 26,000, leveraging connections to generate leads and stay ahead of industry trends. His passion extends beyond sales, supporting charities like KidsFest and the SmileZone Foundation, where he serves as a founding committee member.
Peter frequently shares insights on platforms like the AutoHubShow, DawgPound, and MatadorAi BusCast and has been featured in
Family Lawyer Magazine and Canadian Auto Dealer
.
Off-duty, Peter enjoys racing, cooking, wine tasting, and traveling with his wife Gina and their Golden Retriever, Chester.
Connect with Peter via Social Media
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