DARRELL STEED / 4 February 2025

Drive, Determination, and discipline: Dont make excuses just stay focused

Welcome to Street Smarts, powered by SmartWolf Consulting, where we showcase incredible stories of determination, resilience, and success.

Today, we’re honored to introduce Ameyla Gonzalez, a dynamic racer for the Scott Allen Racing Team, proudly sponsored by SmartWolf Consulting. Ameyla is a young woman on a mission—whether she’s blazing through the racetrack or exploring her passion for culinary arts with dreams of becoming a chef.

Her journey has been anything but easy. Ameyla has faced tragedies and adversities that would have stopped many in their tracks, but instead, they’ve fueled her unwavering focus and relentless drive.

She’s breaking barriers as a strong young female in the racing community and inspiring everyone with her tenacity, discipline, and competitive spirit.

Ameyla Gonzalez is proof that with determination and heart, there are no limits to what you can achieve.I’m your host, Darrell Steed, and this is Street Smarts, where we celebrate those who turn challenges into victories. Let’s get started!


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AMEYLA GONZALEZ

Sales Strategist

With over 40 years in retail sales, Peter began his journey at 14 with a car detailing business, paving the way for a distinguished career in the automotive industry. Over the past three decades, he has worked with luxury brands like BMW, Jaguar, Mercedes-Benz, and Volvo, alongside volume leaders like Chrysler and Toyota, mastering both high-end and volume sales environments.

As a Senior Sales Strategist, Peter has tackled industry challenges, including post-COVID recovery, rebuilding teams, and revamping stagnant operations into top-performing sales units. His expertise in data analysis has driven effective marketing strategies, optimizing ROI and lead generation in the competitive automotive market.

A networking specialist, Peter has cultivated a vast social media following of over 26,000, leveraging connections to generate leads and stay ahead of industry trends. His passion extends beyond sales, supporting charities like KidsFest and the SmileZone Foundation, where he serves as a founding committee member.

Peter frequently shares insights on platforms like the AutoHubShow, DawgPound, and MatadorAi BusCast and has been featured in

Family Lawyer Magazine and Canadian Auto Dealer

.

Off-duty, Peter enjoys racing, cooking, wine tasting, and traveling with his wife Gina and their Golden Retriever, Chester.

Connect with Ameyla via Social Media

Driving Real Conversations: Uncovering the True Pulse of Automotive Acquisition, Staff and Customer Experience. A podcast that goes beyond executive talking points,

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