🎙️ Darrell Steed: Welcome to Street Smarts, the podcast powered by SmartWolf Consulting, where we dive deep into the automotive industry, uncovering strategies, insights, and innovations to help you excel in this ever-changing market. I’m your host, Darrell Steed, and I’m thrilled to bring you today’s episode featuring a powerhouse in the wholesale automotive ecosystem—Marissa Lillard.

Marissa is the owner of Nickels LLC and an accomplished account executive with RunBuggy, bringing a wealth of expertise and innovation to the world of automotive remarketing and AI-driven wholesale solutions. Her career highlights are nothing short of transformative:

🚗 Delivering expert analysis and strategic guidance to wholesale clients, mastering arbitration and operations within the auction ecosystem.

🤖 Collaborating with founders and CEOs to develop cutting-edge AI-powered purchasing solutions tailored for the automotive wholesale marketplace.

📈 Strategically crafting the client journey to enhance satisfaction and retention, while analyzing market trends to identify new growth opportunities.

🔧 Implementing mechanical training programs for car buyers, reducing missed issues during appraisals, and partnering with technicians to fine-tune methods for precision.Marissa’s ability to seamlessly integrate market acumen, operational expertise, and innovative technology has positioned her as a driving force in reshaping the wholesale automotive space.

So buckle up! We're about to take a deep dive into her journey, the impact of AI on the industry, and how she's helping businesses achieve maximum ROI and customer satisfaction.Let’s get started—this is Street Smarts!

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