DARREL STEED / 18 March 2025

Lets use the auctions to make the money

Darrell Steed: Welcome back to Street Smarts, the podcast powered by SmartWolf Consulting, where we dive deep into strategies, insights, and success stories from some of the brightest minds in the automotive industry. I'm your host, Darrell Steed, and today, we’re talking about a crucial part of the automotive world that’s often the heartbeat of dealership profitability—inventory management and strategy.Joining us today is a true expert in the field, someone with over two decades of experience navigating the fast-paced, high-stakes world of automotive auctions. He’s a master at helping dealers not just move their inventory, but strategically position themselves to buy what’s best for their bottom line and their customers.Please welcome to the show, Mike Jones! Mike, it’s an honor to have you here. Your reputation in the industry precedes you, and I can’t wait to dive into how you’re helping dealers rethink their strategies and win big in today’s market.

Mike, let’s kick things off by hearing a little about your journey in the auction world. What first drew you into this space, and how has the industry evolved over the years?


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Mike Jones

Regional Sales Director

Mike jones is a Regional Sales director for OPENLANE auto auction. He has been in the industry for over 10 years and focuses on taking care of the client and understanding their mission.

Father first and makes sure that he balances time with his family as well as his carrer.

Mike is the type of person that you want on your team, he will challenge you and give you the right insights and advice to make educated decisions.

Mike has come up in the Auctions and has seen the bad, good and the ugly. And everything inbetween.

Make sure to connect with him when your looking for how to maximize the auction.

Connect with Mike Jones via Social Media

Driving Real Conversations: Uncovering the True Pulse of Automotive Acquisition, Staff and Customer Experience. A podcast that goes beyond executive talking points,

bringing you insights from the streets—where the real action happens in the dealership and used car department.

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