DARREL STEED / 2 April 2025

Understanding Retail & Merchandising to Get Great Results

"Welcome to Street Smarts, powered by SmartWolf Consulting! I’m your host, Darrell Steed, and today, we have a truly special guest—Ozzie Gonzalez.Ozzie is a standout in the industry, and I can’t emphasize enough how invaluable he has been over the past five years. Time and again, I’ve turned to Ozzie for insights and strategies that elevate our mutual clients. His honesty and integrity set him apart; he never oversells or makes unrealistic promises. Instead, he prioritizes understanding each client’s unique strengths and challenges, tailoring solutions that genuinely work for them.

In a world where that kind of relationship can be rare, it’s been a privilege to collaborate with someone who truly puts clients first.

So without further ado, let’s dive into our conversation with Ozzie Gonzalez!”


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OZZIE GONZALEZ

Sr. Director Strategic Sales

Ozzie Gonzalez is on of the hardest working individuals i have ever met. And not just at work, when he takes on a task he is the true definition of all in. He is married to Brook Gonzalez who challeges and supports Ozzie everyday as they build their life together. They have 4 total children. Ozzie is a very close friend and has a passion for life and adventure. But with all the hard work and sacrifice still knows what is important and cherishs his family and friends.

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Driving Real Conversations: Uncovering the True Pulse of Automotive Acquisition, Staff and Customer Experience. A podcast that goes beyond executive talking points, bringing you insights from the streets—where the real action happens in the dealership and used car department.

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