DARRELl STEED / 19 June 2025

The Power of Collaboration with Your Vendors

Welcome back to Street Smarts, the podcast powered by SmartWolf Consulting, where we dive deep into strategies, insights, and success stories from some of the brightest minds in the automotive industry. I'm your host, Darrell Steed, and today, we’re talking to Nicholas Olivas. With over a decade of experience as a Senior Sales Executive, Nicholas has a proven track record of success that speaks volumes about his dedication and entrepreneurial spirit.

Nicholas believes that in business, relationships are everything. He goes above and beyond to ensure that each client feels like they’re his top priority. His consultative sales approach emphasizes investment in partnerships, making sure that every multimedia campaign he’s involved with leads to mutual success.

He’s consistently achieved and exceeded his goals in B2B sales, showcasing his ability to manage large territories and build strong relationships with clients. With deep expertise in digital media—spanning SEM, SEO, display advertising, and analytics—Nicholas knows how to create and present dynamic multimedia ad campaigns that drive results.

Today, we’ll dive into his insights on sales, marketing, and the importance of client relationships. So, let’s welcome Nicholas Olivas to the show!


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NICHOLAS OLIVAS

Major Accounts with Cox Automotive

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Driving Real Conversations: Uncovering the True Pulse of Automotive Acquisition, Staff and Customer Experience. A podcast that goes beyond executive talking points,

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