Meet Darrell “The Wolf” Steed

MEET DARRELL
"THE WOLF" STEED

Darrell SteeD:

Innovator and Consultant in

Automotive Dealership Strategies

Profile: With over two decades of experience in the automotive industry, Darrell Steed has witnessed firsthand the cyclical nature of challenges that dealerships face. Frustrated by the industry's tendency to repeat the same mistakes without understanding the root causes, he founded Smartwolf Consulting to provide a transformative approach to dealership operations.

Darrell SteeD:

Innovator and Consultant in Automotive Dealership Strategies

Profile: With over two decades of experience in the automotive industry, Darrell Steed has witnessed firsthand the cyclical nature of challenges that dealerships face. Frustrated by the industry's tendency to repeat the same mistakes without understanding the root causes, he founded Smartwolf Consulting to provide a transformative approach to dealership operations.

Career Overview: Darrell’s journey began in the trenches of automotive sales and management, where he quickly identified gaps in training and process implementation that hindered success. This realization sparked his commitment to develop effective, sustainable solutions. Smartwolf Consulting was born out of his desire to empower dealerships to achieve the results they've long sought through consistent and effective processes.

However, as Darrell engaged with various dealerships, he encountered obstacles: many were reluctant to commit to comprehensive programs, faced budget constraints, or simply lacked the time for in-person consultations. Recognizing a broader need for accessible, actionable training, he launched Street Smarts.

Street Smarts Initiative:

Street Smarts represents a dual approach to dealership education:

Web

Academy

This innovative platform offers an affordable, comprehensive curriculum focused on private party acquisition and the establishment of buying centers within dealerships. Designed for flexibility, the Web Academy provides a one-time payment option or a manageable 12-month payment plan, making it accessible for dealers at all levels. The curriculum distills the core fundamentals that Darrell teaches to executive clients, ensuring that foundational knowledge is available to all.

Dynamic

Genius Group

This component goes beyond theoretical discussions to deliver practical, actionable insights. It caters to newly promoted team members, dealerships seeking to refine their acquisition strategies, and industry professionals looking to advance their careers. Members gain access to real-time solutions, processes, and examples that can be implemented immediately, fostering a collaborative environment for growth and development.

PHILOSOPHY: Darrell believes that success in the automotive industry requires not just understanding but also practical application. His approach is rooted in the idea that effective training and a supportive community can revolutionize how dealerships operate. By focusing on consistency and actionable insights, Darrell equips dealerships to break free from repetitive cycles and achieve sustained success.

CONCLUSION: Darrell Steed is more than a consultant; he is a catalyst for change in the automotive industry. Through Smartwolf Consulting and Street Smarts, he is dedicated to transforming how dealerships approach acquisition and operational excellence, ultimately leading to a more prosperous future for the industry as a whole.

Mission Statement:

Partnership, Process, and Profits

Partnership:

We believe that collaboration is the foundation of success. By cultivating strong relationships with our clients, employees, and stakeholders, we create a network of trust and mutual respect. Our partnerships are built on open communication, shared goals, and a collective vision for growth. We strive to empower each partner, recognizing that their insights and contributions are invaluable to our collective success.

Profits:

While financial success is a key objective, we view profits as a means to a greater end. Our focus on profitability is not solely about numbers; it reflects our commitment to sustainability, reinvestment in our people, and support for our communities. We strive to create value that extends beyond the balance sheet, ensuring that our success translates into positive impacts for all stakeholders involved.

Together, these pillars—partnership, process, and profits—form the foundation of our mission. We aim to create a dynamic and resilient organization that thrives on collaboration, innovation, and ethical practices, ultimately leading to a brighter future for all

Process:

Processes are black and white and done everyday and every time. Efficiency and effectiveness are paramount in our operations. We are dedicated to continuously refining our processes to enhance productivity and innovation. Through a commitment to best practices, technology integration, and adaptive strategies, we ensure that our workflows are not only streamlined but also adaptable to the changing landscape of our industry. We prioritize transparency and accountability, enabling all team members to take ownership and contribute meaningfully.

Partnership:

We believe that collaboration is the foundation of success. By cultivating strong relationships with our clients, employees, and stakeholders, we create a network of trust and mutual respect. Our partnerships are built on open communication, shared goals, and a collective vision for growth. We strive to empower each partner, recognizing that their insights and contributions are invaluable to our collective success.

Profits:

While financial success is a key objective, we view profits as a means to a greater end. Our focus on profitability is not solely about numbers; it reflects our commitment to sustainability, reinvestment in our people, and support for our communities. We strive to create value that extends beyond the balance sheet, ensuring that our success translates into positive impacts for all stakeholders involved.

Together, these pillars—partnership, process, and profits—form the foundation of our mission. We aim to create a dynamic and resilient organization that thrives on collaboration, innovation, and ethical practices, ultimately leading to a brighter future for all

Process:

Processes are black and white and done everyday and every time. Efficiency and effectiveness are paramount in our operations. We are dedicated to continuously refining our processes to enhance productivity and innovation. Through a commitment to best practices, technology integration, and adaptive strategies, we ensure that our workflows are not only streamlined but also adaptable to the changing landscape of our industry. We prioritize transparency and accountability, enabling all team members to take ownership and contribute meaningfully.

See results from smartwolf

Built the largest volume buying center in the US with over 200 purchases per month for over 3 years. Over 200 stores trained on acquisition strategies.